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Philip Morris

Society > Issues > Health > Tobacco > Advocacy > Pro-Tobacco > Public Relations > Opposing Views > Philip Morris

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Behind the Smokescreen: Philip Morris Philanthropy - http://tobaccofreekids.org/reports/smokescreen/philanthropy.shtml
Campaign for Tobacco-Free Kids report on recent Philip Morris gift-giving.

Corporate Goodwill or Tainted Money? - http://www.prwatch.org/node/395/trackback
Philip Morris is spending more to publicize its good deeds than it's spending on the good deeds themselves. ABCNews tells why.

Graphic Obscurity - http://www.metropolismag.com/html/content_0603/per/
Philip Morris's connection to tobacco has disappeared behind a vague new corporate name and logo; article explores why.

Philip Morris Attempts to Re-define Image - http://www.tobaccofreedom.org/issues/documents/image/index.html
Reviews the image makeover, featuring ads about charities; explores the whys and hows behind the campaign, in particular why Philip Morris has a credibility problem.

Philip Morris Launches Campaign that Promotes Industry Image - http://www.health.ri.gov/media/981222b.php
Short item analyzes Philip Morris TV PR campaign using internal tobacco industry memos that discuss such campaigns.

Philip Morris Money - http://www.prospect.org/web/page.ww?section=root&name=ViewPrint&articleId=4291
Article from the American Prospect examines the uses and reasons for the philanthropy of the largest tobacco company in the world.

Philip Morris Promises to Polish its Image - http://expressindia.com/fe/daily/19990707/fco07053.html
News article on Philip Morris image campaign reveals the PR is aimed at boosting its stock price and helping it in court.

Philip Morris Promises to Polish its Image - http://www.financialexpress.com/fe/daily/19990707/fco07053.html
Article explains Philip Morris's reasons for its recent image advertising: to reduce its court losses.

Philip Morris's "Philanthropy" - http://www.stayfreemagazine.org/public/philipmorris.html
Wall Street Journal report on a TV ad that Philip Morris spent more to make than on the philanothropy the ad talked about.

PR Watch: Why Philip Morris Hates Trial Lawyers - http://www.prwatch.org/prwissues/1996Q3/philip.html
Covers PR and lobbying activities of tobacco giant Philip Morris.

The Kinder, Friendlier Face of Philip Morris - http://findarticles.com/p/articles/mi_qn4179/is_19991021/ai_n11736684
Columnist comments on recent PR efforts of the largest tobacco company in the world.

Tobacco Company Charity Advertisements - http://www.metroactive.com/papers/sonoma/12.28.00/tobacco-0052.html
Op-ed on Philip Morris ads: "Philip Morris spent $60 million on charity, and $108 million on advertising to tell us about it".

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