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Society > Issues > Business > Allegedly Unethical Firms > Gator

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Adage: Online Ad Vendor Gator Changes Name - http://www.adage.com/news.cms?newsId=39066
Rebranded as Claria Corp.

BizReport: Gator Chomps First, Sues Internet Advertising Bureau - http://www.bizreport.com/article.php?id=1990&width=800
Article on Gator's lawsuit seeking a gag order on IAB representatives, and a ruling that their software is legal.

c|net Tech News: Chorus of Gator critics grows - http://news.cnet.com/2100-1023-272244.html
Article on Interactive Advertising Bureau's possible regulatory complaint over Gator's ad insertion. Also discusses Top Text and the effort against it.

c|net Tech News: Gator rushes to court over ad technology - http://news.cnet.com/2100-1023-272296.html
Lawsuit against the Interactive Advertising Bureau alleging libel is designed to secure Gator's right to sell ads on third party web sites.

c|net Tech News: Nobody's going to skin this Gator - http://news.cnet.com/2008-1082-272563.html
Interview with Gator CEO Jeff McFadden who defends their pop-up banners that intentionally cover existing ads on third party web sites.

c|net Tech News: Web surfers brace for pop-up downloads - http://news.cnet.com/2100-1023-877568.html
Gator has turned to what it calls "one-click opt-install." In place of a pop-up advertisement, landing on a partner site pops up a prompt to download the software.

ClickZ: Gator Attack? The Best Defense Is to Join the Anti-Microsoft Offense - http://www.clickz.com/media/buy_101/print.php/876451
Editorial asserting that Gator is a legal content filter that should be exploited as an advertising vehicle. Also asserts that Microsoft's browser monopoly is the true threat that should be fought by publishers.

ClickZ: The Scum of the Web - http://www.clickz.com/media/media_buy/article.php/934701
General article about "scumware" programs hiding in more popular, often free, programs. Mentions Gator's system.

CNN: What's fair in online love and ads? - http://www.cnn.com/2001/TECH/internet/10/05/stealth.ads.idg/index.html
Explains how Gator's software works, the controversy surrounding it, and how to remove it.

Documentation of Gator Advertisements and Targeting - http://cyber.law.harvard.edu/people/edelman/ads/gator/
Research that uses reverse engineering techniques to learn more about how Gator targets sites. Includes a utility allowing users to determine this information for a given Web site.

Forbes.com: Gator's Legal Feud Means Big Publicity - http://www.forbes.com/2001/08/29/0829gator.html
Asserts that Gator's legal battle over its "guerilla warfare" marketing tactics is bringing it free publicity and advertising for its program.

Gator's EULA Gone Bad - http://www.benedelman.org/news/112904-1.html
By Ben Edelman. Analysis and criticism of Claria's end user license agreement (EULA).

High-search-engine-ranking.com - Overture to Partner with "Scumware" - http://www.high-search-engine-ranking.com/OverturetoPartnerWithScumware.htm
Evidence suggests that pay-per-click search leader Overture is heading towards a permanent partnership with controversial online advertising network Gator Corp.

news.com.com - Overture Signs Deal With Gator - http://news.cnet.com/2102-1024-995616.html
Article revealing that Overture Services has signed a three-year deal with Gator to display its sponsored search listings on pages that pop under those of rival and partner web sites.

PCWorld: Consumer Alert: Stealth Ad Invasion - http://www.pcworld.com/article/63345/consumer_alert_stealth_ad_invasion.html
Don't look now, but your computer may be harboring software that lets unwanted advertising in.

San Francisco Chronicle: Screen grab / Web designers complain new ad programs hijack their sites - http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2001/08/30/BU156207.DTL
Article about the controversial Gator Companion Pop-Up Banner. Focuses on allegations that it is particularly harmful to smaller Web sites.

Slashdot: A New Low for Web Advertisers: Pop-Up Downloads - http://slashdot.org/articles/02/04/08/1424246.shtml
Report on Gator's pop-up downloads, followed by reader discussion of this and other tactics used by Gator.

ThiefWare.com: Gator Data Sheet - http://www.thiefware.com/info/data.gator.shtml
Discusses Gator auto-install attempts via ActiveX or other techniques when a web site is visited.

Traffick.com - Kicking the Gator Software Habit - http://www.traffick.com/article.asp?aID=84
Article by Cory Kleinschmidt explains how Gator's TOS violates user privacy, and suggests practical alternatives to this password-remembering software.

USA Today: Spyware watches where you surf - http://www.usatoday.com/life/cyber/tech/2002/03/11/stealthware.htm
Discusses "freeloading programs" that install spyware components on a user's computer. Gator is among the programs examined.

Wired: Guerrilla Ad Banner Battle Looms - http://www.wired.com/techbiz/media/news/2001/08/46392
Report on the legal battle between the Interactive Advertising Bureau and Gator.

Wired: Judge Takes a Bite Out of Gator - http://www.wired.com/politics/law/news/2002/07/53875
Discusses preliminary legal injunction against Gator.

ZDNet News: Gator sued over pop-up ads - http://news.zdnet.com/2100-9595_22-940104.html
Report on lawsuit filed by publishers seeking injunction and damages for Gator's unauthorized advertising on their site's.

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