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Society > Issues > Business > Allegedly Unethical Firms > Ezula

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Applelinks: Another New Technology to Deep-Six - http://www.applelinks.com/articles/2001/08/20010803142336.shtml
Editorial suggesting "loud, pointed, organized protests" against this attempt to "take over your web pages."

Associate Programs Newsletter: How to stop Scumware from defacing your website - http://www.associateprograms.com/search/newsletter173.shtml
Explains how Top Text and similar programs can negatively affect income streams, particularly for sites that use affiliate programs.

c|net Tech News: Chorus of Gator critics grows - http://news.cnet.com/2100-1023-272244.html
Article on Interactive Advertising Bureau's possible regulatory complaint over Gator's ad insertion. Also discusses Top Text and the effort against it.

c|net Tech News: Peer-to-peer exchanges court advertisers - http://news.cnet.com/2100-1023-271020.html
Article describing the financial arrangements, briefly mentioning the controversy.

COTSE: You may have heard of Microsoft Smart Tags, but have you seen Ezula and Surf+? - http://www.cotse.com/8202001.html
A webmaster's editorial accusing TopText and Intelsoft International's Surf+ of theft, false advertising, and deceptive self-promotion.

Ethics in Advertising - http://www.rubak.com/article.cfm?ID=13
Editorial asking "How far should advertising go?" Examines eZula's browser plug in as a specific example of unethical advertising.

eZula and Surf+ Script Killer - http://www.searchking.com/ezulakiller/
Provides a script killer for the eZula software. Also works on Surf+.

Foistware - http://www.cexx.org/toptext.htm
Information to help users and webmasters identify when Top Text is installed.

geek/talk Forums at GeekVillage - http://www.geekvillage.com/forums/showthread.php?s=&threadid=12175
Discussion about the eZula TopText defacement in the context of copyright violation.

Mystery links: New Web advertising tool gets results, draws criticism - http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2001/07/30/BU231339.DTL
San Francisco Chronicle: mentions concerns about the ethics of covert advertising, and commercial firms outraged by links to competitors' sites.

PCWorld: Latest Online Ad Gimmick: Hyperlinks - http://www.pcworld.com/article/57064/latest_online_ad_gimmick_hyperlinks.html
"Advertisers try aggressive (and annoying) hyperlink technology to make the Web pay."

PetitionOnline: eZula - http://www.petitiononline.com/toptext/
Petition protesting insertion of advertising links on web pages.

Salon.com: The parasite economy - http://www.salon.com/tech/feature/2001/08/02/parasite_capital/index.html
Examines the spread of both "spyware" and programs that add commercial links to websites. KaZaa's distribution of eZula is heavily featured.

San Diego Daily Transcript: 'Poachware' Routes Computer Users To Alternate Web Sites - http://www.sddt.com/Search/article.cfm?SourceCode=20010827tba
Article about anti-competitive involuntary hyperlinks being placed by Top Text (aka ContextPro).

Search Engine Watch: Forget Smart Tags; TopText Is Doing What You Feared - http://searchenginewatch.com/2164091
Editorial decrying stealth download tactics, copyright and other legal violations.

Slashdot: Don't Eat the Yellow Links - http://slashdot.org/features/01/07/31/2015216.shtml
Web owners upset by changed content; describes an "opt-out" procedure.

StopScum - http://www.stopscum.com/
Resources, news and forums for the fight against contextual advertising.

ThiefWare.com - http://www.thiefware.com/
Information and resources primarily for webmasters who wish to fight unethical contextual advertising.

TrafficG Yellow and Green Link Killer - http://www.trafficg.com/scumware/index.htm
Provides script to disable Top Text and Surf+. Documents source code alterations made by these programs.

WebHostingTalk Forums: KaZaa is Hijacking Traffic! - http://www.webhostingtalk.com/showthread.php?threadid=18027&perpage=20&pagenumber=1
Webmasters and surfers, mostly disapproving of the embedded advertising links.

Whirly Wiry Web: Fighting Ezula - http://www.whirlywiryweb.com/q/ezula.asp
Discussion of web design to detect and defeat contextual advertising, including recognizing the HotText and TopText plugins.

You got the yellow linking Virus? - http://www.funs.co.uk/virus/
Gives information on how to remove/unistall TopText, and links to other more detailed resources.

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