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Alcopops

Web Pages

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Bacardi Silver - http://www.bacardisilver.com/
Official site. Offers details of sponsored parties. [Requires Flash player]

CNNMoney: Jack Daniels, Miller Brewing introduce hard cola - http://money.cnn.com/2002/05/20/news/jack_cola/
"Vanilla Coke too sweet? Blue Pepsi too ... blue? Never fear. America's craving for bizarre beverages now has another potential savior -- a cola that can get you drunk."

Cocktail Times: Ready To Drink Fact Sheet - http://www.cocktailtimes.com/indepth/rtd/rtd.shtml
Descriptions of the most popular alternatives, including taste, launch date and producer.

Mike's Hard Lemonade - http://www.mikeshardlemonade.com/
Official site. Offers sweepstakes, available styles, ad campaigns and photo gallery of fans. [Requires Flash player]

San Francisco Chronicle - 'Alcopops' labeled spirits instead of beer / Decision could raise taxes on drinks - http://sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/12/13/BAGVMMUU2J4.DTL
State Board of Equalization votes to reclassify 'alcopops' as liquor instead of beer because it targets teenagers.

SFGate.com: California Boosts Tax on 'Alcopops' - http://sfgate.com/cgi-bin/article.cgi?f=/n/a/2007/08/14/national/a190740D42.DTL&tsp=1
Article on California regulators raising taxes on "Alcopops" because they are packaged to appeal to youth.

Smirnoff Ice - http://www.smirnoffice.com/
Official site. Includes sweepstakes, multimedia downloads, electronic postcards, ad campaigns, FAQ and custom video mixer.

Spin the bottle: a consumer's guide to alcopops - http://owen.massey.net/alcopops/
Descriptions of alcopops on sale in the UK and elsewhere. Also provides FAQ, summaries and links to articles.

Wikipedia: Alcopop - http://en.wikipedia.org/wiki/Alcopop
Encyclopedia article describing the beverage, its history, and controversy.

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