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Combining ethnographic and clickstream data to identify user Web browsing strategies - http://informationr.net/ir/11-2/paper249.html This paper describes a novel approach that combines data from direct observation, user surveys and server logs to analyse users' browsing behaviour.

Configure Web Logs in Apache - http://www.sitepoint.com/article/1299 Explains improving traffic analysis by configuring Apache logs.

Counterpane: Log Analysis Resources - http://www.counterpane.com/log-analysis.html Info aimed at detecting intrusions, but also good general "analysis" tips.

Customising Your Logfiles - http://www.apacheweek.com/features/logfiles Tutorial from: Apache Week

Drilling Down - http://www.jimnovo.com/ Content focusing on relationship marketing and customer loyalty through database marketing and interactive metrics. Emphasis on ROI, LTV, RFM and their link together, with a special attention to modeling, CRM, and database marketing techniques.

Drilling Down the Customer - http://ecommerce.internet.com/news/insights/trends/article/0,,3551_205891,00.html By Michele Masterson. Aiming to crack the customer code and translate the browsing and buying habits of online shoppers into e-commerce dollars, many e-tailers are turning to usage-analysis software as an alternative to traffic measurement services, such as Media Metrix or Nielsen//NetRatings.

Extended Log File Format - http://www.w3.org/TR/WD-logfile.html W3C's description of the Extended Log File Format. Most flexible of the log formats

IAB: Metrics and Methodology - http://www.iab.net/standards/measurement.asp The IAB Media Measurement Task Force provides the standards the net uses for measurement.

Insights - Trends: Case Study: Half.com - http://ecommerce.internet.com/news/insights/trends/article/0,,10417_1565681,00.html How half.com handled its search for a Web Analytics solution.

Intelligent Enterprise Magazine - Up Close And Personal - http://www.intelligententerprise.com/000929/feat5.shtml A review of a collection of analysis and personalization tools.

Intelligent Enterprise Magazine: Data Webhouse - http://www.intelligententerprise.com/ports/search_webhouse.shtml Collection of articles by Richard Kimball, father of data warehousing, about making a web-data-based data warehouse.

Intelligent Enterprise Magazine: Scalable Systems - http://www.intelligententerprise.com/ports/search_scalable.shtml A collection of articles about the issues in making huge data warehouses of web and clickstream data.

LOGML - Log Markup Language - http://www.cs.rpi.edu/~puninj/LOGML/ Designed to describe log reports of web servers. Mining web-data that has been collected from web server logfiles, is not only useful for studying customer choices, but also helps in organizing web pages. The structure of a web site is represented as a web graph using XGMML.

Measuring the Success of Your Website - http://www.hurolinan.com/book/ Compansion site to book which includes many resources on web metrics and analytics.

Measuring Web Site Traffic - Computerworld - http://www.computerworld.com/managementtopics/ebusiness/story/0,10801,71989,00.html Describes both do-it-yourself and companies which help analyze site logs.

New Architect: NetIQ WebTrends Reporting Center 5.0, Enterprise Edition - http://www.newarchitectmag.com/documents/s=7733/na1202l/index.html Review of WebTrends, with mention of other tools.

The Mirror Conspiracy or HTTP Logs - http://bachue.com/alejo/httplogs.html An approach to extracting information from HTTP logs using functional programming is presented, including full source code under the GNU GPL license.

There's Gold in Them There Log Files! - http://wdvl.com/Internet/Management/ Using your Web server log files to direct your traffic building efforts and measure your success.

Tracking Users: What Marketers Really Want to Know - http://www.webtechniques.com/archives/1999/07/greening/ An overview of web traffic analysis techniques, from log file analysis to real-time feeds from packet sniffing monitors.

Vital Web Stats... And More - http://www.eweek.com/article2/0,3959,493599,00.asp Review by eWeek Labs of two products that provide high-level analysis and reporting but take very different approaches: WebTrends Reporting Center 5.0 and SiteCatalyst.

Web Analysis Tools in Transition - http://www.baselinemag.com/article2/0,3959,463196,00.asp With big intelligence software vendors moving into their turf, Web analytics companies must evolve or die.

Web Analytics Move Across the Enterprise - http://www.infoworld.com/articles/fe/xml/01/08/20/010820feedge.xml The web has become a critical online artery for many enterprise business activities, but the analytics applied to Web-based computing have not kept pace with the real world, multichannel environment of most companies.

Web Site Checkup - http://www.eweek.com/article2/0,3959,485276,00.asp Far from moribund, Web analytics offerings provide a wide variety of analysis, reporting capabilities. eWeek.

Web Site Traffic Analysis Information - http://webdesign.about.com/cs/traffic/ An "about.com" section to help one understand how to analyze web site log data. Lots of ads and popups.

Web Watchers - Computerworld - http://www.computerworld.com/careertopics/careers/skills/story/0,10801,73527,00.html A roundup of skills, training and salary information for Web data analysts.

Website Publisher - Traffic Analysis Primer - http://www.websitepublisher.net/article/traffic_analysis_primer/ Primer on traffic analysis covers types of tracking programs and uses for the information they provide.

Why Webstats are Meaningless - http://www.goldmark.org/netrants/webstats/ Outlines an argument claiming that WWW access statistics can be worse than meaningless. This document was originally written in 1995 to explain the statistics at Cranfield University.

XML.com: What Is Web Analytics - http://www.xml.com/pub/a/2005/10/12/what-is-web-analytics.html Eric Petersen has put together a guide to web analytics resources, from the books that should be read to the tools to use. Eric is the author of Web Site Measurements Hacks.

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