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Hosting Web Communities: Building Relationships, Increasing Customer Loyalty, and Maintaining a Competitive Edge
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http://www.wiley.com/legacy/compbooks/figallo/
Companion site of a book written by Cliff Figallo, who presents technologies and community development techniques suitable to web-based communities. Includes links to other resources.
Net Gain: Expanding Markets Through Virtual Communities
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http://harvardbusinessonline.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=7595
Book by Hagel and Armstrong presenting scenarios and how online communities were used strategically to build value to customers and gain a competitive edge.
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