  |
Marketing to America's Youth: Evidence from Corporate Documents - http://tc.bmjjournals.com/cgi/content/full/11/suppl_1/i5
Article in scientific journal surveys tobacco industry memos and corporate documents on marketing to teens. |
| |
The Smoking Gun: Tobacco And Teenagers - http://www.thesmokinggun.com/tobacco/tobacco.html
"The documents the tobacco industry didn't want you to see." E.g. RJR 1975 RJR marketing memo: we must increase our share of the "young adult market, the 14-24 age group". |
| |
Tobacco Marketing and Young People - http://www.tobaccopapers.com/casestudies/Yth-Smoking.pdf
Case study of UK tobacco marketing memos shows the tobacco industry has built up a detailed picture of young people and how to get them to get them to smoke. |
| |
Smoking Howitzers: Youth Smoking - http://www.pbs.org/wgbh/pages/frontline/shows/settlement/case/youth.html
Internal memo shows Philip Morris knew that teenagers used their product, studied teen smoking extensively, and were worried about any decrease in youth smoking, since it would affect their future customers. |
| |
Daily Doc: Lorillard, Aug 30, 1978 - http://www.tobacco.org/Documents/dd/ddbasebusiness.html
Presentation, references, and context of the famous Lorillard memo which states "the base of our business is the high school student." |