  |
Pat Sajak Show - http://legacy.library.ucsf.edu/tid/dly62d00
R. J. Reynolds memo explains how auto racing sponsorship was used to get Camel cigarettes advertised on TV. |
 |
Fight over Teen Tobacco Use Moves into 'Marlboro Country' - http://www.csmonitor.com/durable/1998/12/03/p2s2.htm
In auto racing, there's the lucrative Winston Cup. In professional baseball, football, and basketball, cigarette advertisements are positioned prominently near outfield scoreboards, behind the goal posts, and just above the backboard glass. And then there's rodeo. Article explains. |
| |
Tobacco Advertised in TV Through Motor Sports - http://www.no-smoking.org/july01/07-05-01-1.html
Circumventing a US federal ban on TV advertising of both cigarettes and spit tobacco, major American tobacco companies have increasingly turned to sponsorships of motor sports events to keep a high public profile and gain new customers, according to a new study. |
| |
Tobacco Target Shifts From Teens To Young Adults - http://www.xtra.co.nz/health/0,,765-1012145,00.html
Research finds that the number of cigarette ads in alternative papers shot up in the late 1990s, and bars, as well as the number promoting bars, clubs, and entertainment events. |
| |
Event Sponsorship: R. J Reynolds Documents - http://www.library.ucsf.edu/tobacco/mangini/archives/browse271.html
From the Mangini collection, 9 internal R. J. Reyholds Tobacco memos, letters, and slides regarding events sponsored, including sports, music, magazine, commercial, entertainment, and youth events. |