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Canadian Open Tennis Hall of Shame - http://www.airspace.bc.ca/tennis_shame.html
Tobacco sports sponsorships; graphics of ads used, discussion. |
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The Use of Corporate Sponsorship as a Tobacco Marketing Tool - http://www.ftc.gov/os/comments/tobaccocomments2/sponsorship.pdf
Report by the Campaign for Tobacco-Free Kids. |
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Tobacco Promotion at Sports Events Worldwide - http://www.essentialaction.org/tobacco/qofm/0203/
Survey of events, games, and settings used by the tobacco industry to promote tobacco products. |
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Sponsorship - http://www.tobaccopapers.com/casestudies/Sponsorship.pdf
Case study of tobacco industry marketing documents shows that tobacco sponsorship works in a very similar manner to tobacco advertising (PDF document). |
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Fight over Teen Tobacco Use Moves into 'Marlboro Country' - http://www.csmonitor.com/durable/1998/12/03/p2s2.htm
In auto racing, there's the lucrative Winston Cup. In professional baseball, football, and basketball, cigarette advertisements are positioned prominently near outfield scoreboards, behind the goal posts, and just above the backboard glass. And then there's rodeo. Article explains. |
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Event Sponsorship: R. J Reynolds Documents - http://www.library.ucsf.edu/tobacco/mangini/archives/browse271.html
From the Mangini collection, 9 internal R. J. Reyholds Tobacco memos, letters, and slides regarding events sponsored, including sports, music, magazine, commercial, entertainment, and youth events. |
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Tobacco Target Shifts From Teens To Young Adults - http://www.xtra.co.nz/health/0,,765-1012145,00.html
Research finds that the number of cigarette ads in alternative papers shot up in the late 1990s, and bars, as well as the number promoting bars, clubs, and entertainment events. |
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Smoking the Great Outdoors - http://www.salon.com/tech/feature/2001/02/06/moab/print.html
Salon article on the Marlboro Adventure Team. |
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Tobacco Advertised in TV Through Motor Sports - http://www.no-smoking.org/july01/07-05-01-1.html
Circumventing a US federal ban on TV advertising of both cigarettes and spit tobacco, major American tobacco companies have increasingly turned to sponsorships of motor sports events to keep a high public profile and gain new customers, according to a new study. |
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Pat Sajak Show - http://legacy.library.ucsf.edu/tid/dly62d00
R. J. Reynolds memo explains how auto racing sponsorship was used to get Camel cigarettes advertised on TV. |