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	Operation Storefront Report 1998 - http://www.mass.gov/dph/mtcp/reports/1998/osrep.htm Massachusetts study on tobacco point-of-sale advertising analyses where the ads are placed, who is targeted, how pervasive they are, and what results they get.
	The Cigarette Pack As Image: New Evidence From Tobacco Industry Docuemnts - http://tc.bmjjournals.com/cgi/content/full/11/suppl_1/i73 Tobacco industry internal memos and reports reveal the industry used a highly sophisticated research program to develop the cigarette pack as a potent advertising tool in its own right.
	Big Tobacco Shifts Ads from Billboards to Stores - http://tobaccofreekids.org/reports/stores/ UIC research shows that tobacco companies have increased retail store advertising and promotions since a ban on tobacco billboard advertising took effect. Pictures show typical retail spaces, filled with tobacco ads.
	A Day in the Life of an Advertising Man - http://bmj.bmjjournals.com/cgi/content/full/321/7257/366 Internal documents from the UK tobacco industry's principal advertising agencies reveal that tobacco advertising is intended to increase consumption as well as brand share.
	Keep Smiling - No One's Going to Die - http://www.tobaccopapers.com/keepsmiling/index.htm Report analyses thousands of internal documents from the UK tobacco industry's five main advertising agencies, reveals industry activities intended to recruit new smokers, discourage existing smokers from quitting, undermine advertising regulations, and subvert government policy.

	The Dark Side Of Marketing seemingly 'Light' Cigarettes: Successful Images and Failed Fact - http://tc.bmjjournals.com/cgi/content/full/11/suppl_1/i18 Extensive review of internal tobacco industry memos and documents finds that for 50 years filtered and low tar cigarettes were a marketing campaign designed to reassure smokers, not reduce risk.
	Ad Money Moves from Billboards to Print - http://tc.bmjjournals.com/cgi/content/full/11/suppl_2/ii54 A review of money spent promoting cigarettes finds that the Master Settlement Agreement has not reduced tobacco promotion, but merely moved it to different places.
	Fact Sheet - Tobacco Advertising - http://www.nsma.org.au/adverts.htm Brief factsheet compiled by the Non Smokers' Movement of Australia.
	Tobacco Advertising and Promotion - http://www.smokehelp.org/html/ads_kill.html Short description and statistics on promotional items.
	Marketing the Myth of "Light" and "Mild" - http://www.essentialaction.org/tobacco/qofm/0111.html Collection of industry promotion strategies in different countries aroundthe world promoting "light" and "mild" cigarettes as less harmful.

	Low Tar, Light Cigarettes Called Deliberate Deception - http://unisci.com/stories/20021/0312022.htm Industry documents show the tobacco industry knew that low-tar and light cigarettes were no safer but marketed them to "offer an image of health reassurance".
	In-store Tobacco Ads - http://www.bizjournals.com/wichita/stories/1998/06/22/editorial2.html Commentary explains tobacco industry point-of-purchase advertising and promotion; how it works, who gets paid for it, and what mechanisms are used.
	Memorandum by Centre For Tobacco Control Research - http://www.parliament.the-stationery-office.co.uk/pa/cm199900/cmselect/cmhealth/27/27ap29.htm University of Strathclyde (UK) analysis of tobacco advertising agency documents finds they "provide a unique glimpse into the mindset and tactics of both tobacco advertisers and their clients."
	Bibliography: Advertising's Effects on Tobacco Addiction Rates - http://www.medchi.org/grants/tobaccoads/bibliography.asp Bibliography of scientific articles put together by Maryland State Medical Society.
	The Tobacco Reference Guide: Advertising - http://www.globalink.org/tobacco/trg/Chapter28/Chapter28AdvertisingPage23.html Collection of facts, fully footnoted, outlines the dimensions and purposes of tobacco advertising and marketing.

	The Dark side of Marketing Seemingly "Light" Cigarettes: Successful Images and Failed Fact - http://tc.bmjjournals.com/cgi/content/abstract/11/suppl_1/i18?ijkey=bs.c8JGOcRW1g Research on advertising and promotion of "light" and filtered cigarettes: what the ads promised and what the product actually delivered.
	Brand-stretching - http://www.ash.org.uk/?brand ASH-UK briefing on brand-stretching: the use of tobacco brand names on non-tobacco merchandise or services to get around bans on direct advertising.
	Holy Smoke! - http://www.motherjones.com/politics/1998/07/holy-smoke The Virgin Mary was a Marlboro woman--and other marketing that the industry uses abroad.

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