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Web Pages
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  Commercialism in Education Research Unit http://www.asu.edu/educ/epsl/ceru.htm
CERU, directed by Professor Alex Molnar, conducts research, disseminates information, and helps facilitate dialogue between the education community, policy makers, and the public at large about commercial activities in schools.
  Obligation, Inc. http://www.obligation.org/
Seeks to empower citizens with the resources they need to protect children from the popular culture.
  Citizens' Campaign for Commercial-Free Schools http://www.scn.org/cccs/
Works to protect the right of Washington children and youth to a commercial-free education. Includes upcoming events, action alerts, newsletters, and how to get involved.
  BadAds.org http://www.badads.org/
Site has tools and suggestions to put an end to intrusive advertising. Includes information for parents, teachers, and kids.
  Captive Kids: A Report on Commercial Pressures on Kids at Schools http://www.consumersunion.org/other/captivekids/
Looks at the stream of commercial messages reaching today's kids at school.
  Rethinkingschools.org - Teachers Beware: Corporate Science Invades our Schools http://www.rethinkingschools.org/archive/17_01/Bewa171.shtml
Corporate-sponsored materials are being used more frequently in schools, often because it is free of charge. The author is concerned about the bias in such materials.
  FAIR - The Commercialization of Children's Public Television http://www.fair.org/index.php?page=1032
The 15-second announcements that bracket PBS kids' shows are growing increasingly commercial. These "enhanced underwriter acknowledgments" are public broadcasters' solution to funding problems in the wake of reduced government support. But are they legal? Many underwriter advertisements seem to contradict communications law, Federal Communications Commission (FCC) regulations and even PBS's own guidelines.
  Fighting the cola wars in schools http://washingtonpost.com/wp-srv/national/colawars032399.htm
Washington Post article looks at the implications of Coca Cola and Pepsi's efforts to sell soda in schools.
  Selling America's Kids: Commercial Pressures on Kids of the 90's http://www.consumersunion.org/other/sellingkids/index.htm
Consumers Union report surveys trends in marketing directed to kids, and points to problems that should be addressed by parents, schools, and the government.
  Branded for Life? http://www.csmonitor.com/2002/0401/p15s02-wmcn.html
Christian Science Monitor report on marketing efforts to develop brand loyalty with children.
  Advertising / Commercial Ventures http://www.bctf.ca/info/research/advertising.html
An annotated bibliography of resources (articles, documents, and web pages) that deal with corporate involvement in K-12 schools. Compiled by an information specialist.
  Public Education: Commercial Activities in Schools http://www.gao.gov/archive/2000/he00156.pdf
A US government report shows commercialism in public schools to be "widespread and on the rise." [14.1 MB in size PDF-format document.]

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