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	The armored knight of the 20th century - http://www.deoxy.org/aknight.htm Examines how advertising exaggerates the competitive instinct in men.
	Shift in women's sports advertising - http://www.lclark.edu/~soan370/ Explores the representation of the female body in sports advertising.
	What kind of mother are you? - http://www.salon.com/mwt/feature/2000/02/28/marketing/index.html Marketing mavens dissect moms for eager advertisers. Salon article.

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