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  TIME: Apple's New Core http://www.time.com/time/covers/1101020114/
The online companion to TIME's cover story on the flat-screen iMac. Includes a photo gallery of the product and a timeline of Steve Jobs' machines.
  The Seed of Apple's Innovation http://www.businessweek.com/bwdaily/dnflash/oct2004/nf20041012_4018_db083.htm
CEO Steve Jobs says among other practices, it's "saying no to 1,000 things" so as to concentrate on the "really important" creations.
  Apple Mac OS X on x86: a first test http://reviews.zdnet.co.uk/software/os/0,1000001098,39235916,00.htm
ZDNet UK reviews OS X on a Toshiba laptop. Covers installation and some preliminary performance tests.
  Steve Jobs: The Rolling Stone Interview http://www.rollingstone.com/news/story/5939600/steve_jobs_the_rolling_stone_interview/
Music, video, iTunes and the record industry all get covered in this interview.
  Confessions of the World's Largest Switcher http://www.macdevcenter.com/pub/a/mac/2003/10/29/osxcon_g5cluster.html
After encountering roadblocks from Dell and IBM, Dr. Srinidhi Varadarajan went to Apple, and 24 hours later, had a commitment to deliver the G5's he'd need to build a Supercomputer.
  Wired News: Feel Free to Jack Into My IPod http://www.wired.com/gadgets/mac/news/2003/11/61242
Some iPod users are swapping jacks with strangers and finding new musical tastes. Should Apple add wireless broadcast and Rendezvous to the iPod so we can all tune in?
  Lost in Space http://www.wired.com/wired/archive/7.02/chiat.html
When Jay Chiat announced that he was going to take away his employees' cubicles and desks, equip them all with portable phones and PowerBooks, and turn them into wandering advertising nomads, the story captured the imagination of deskbound drones everywhere (Wired).
  BW Online: Show Time! http://www.businessweek.com/magazine/content/04_05/b3868001_mz001.htm
Just as the Mac revolutionized computing, Apple is changing the world of online music.
  Why Apple is So Tempting http://www.wired.com/wired/archive/11.09/start.html?pg=2
Article from Wired describing the allure of the Macintosh.
  Linux News: But Macs Are Slower, Right? http://www.linuxinsider.com/story/But-Macs-Are-Slower-Right-36964.html
Several Mac myths debunked.
  CNN.com - Apple's core: The Mac turns 20 http://www.cnn.com/2004/TECH/ptech/01/23/mac.birthday/index.html
Its dedicated users are so passionate they're often described as religious about their love for the machine.
  Apple's Panther bares its teeth http://news.bbc.co.uk/2/hi/technology/3254554.stm
Apple, fed up with playing second string to Windows, has been taking its operating system from strength to strength.
  Wired News: Why I Love Apple http://www.wired.com/gadgets/mac/commentary/cultofmac/2006/07/71438
How the small details separate Apples offerings from the competition.
  Apple iPhone (8GB) Review and User Opinions http://reviews.digitaltrends.com/review4326_main21638.html
Digital Trends' detailed Apple iPhone (8GB) analysis.
  Mac takes bite out of Windows http://seattletimes.nwsource.com/html/businesstechnology/2002608438_paul07.html
Switching and the growing Mac user base. (free registration required)
  The era of the PC is over: why Apple is beating Microsoft http://apcmag.com/6357/understanding_your_strengths
How the future of the "OS Wars" is shaping up today.
  Apple delivered on iPhone promise http://seattletimes.nwsource.com/html/businesstechnology/2003778367_ptmacc07.html
Seattle Times Newspaper article on the iPhone and its marketing.
  CNN.com - The Steve Jobs way http://www.cnn.com/2004/WORLD/americas/04/16/jobs/
Steve Jobs helped create a Silicon Valley icon and, along the way, garnered a reputation as a charismatic yet mercurial visionary.
  Windows vs Apple http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/games_and_puzzles/article1008041.ece
A PC using staff member trades with a Mac writer for week, and both report their experiences.
  Why I've dropped MS Windows for the Apple Mac http://www.theinquirer.net/?article=15143
One reporter's opinion on the OS wars.
  InfoWorld: Moving to a Mac http://www.infoworld.com/article/03/09/05/35OPconnection_1.html
A small integration project dispels some preconceptions about OS X.
  Forbes.com: Apple's Supercomputing Scientists http://www.forbes.com/sciencesandmedicine/2004/01/12/cx_mh_0112apple.html
Some biology and genetic scientists are big fans of the Mac.
  Gaming with Boot Camp: This changes everything http://www.macworld.com/weblogs/gameroom/2006/04/bootcampgames/index.php
If you're curious about game performance running Windows XP on an Intel-based Mac, Peter Cohen can tell you one thing unequivocally: It works really well.
  ActiveMac: Mac OS 10.3 or Windows XP? http://www.activewin.com/mac/articles/2003/8.shtml
Comparison of the operating systems by a switcher.
  Mac OS X: It just works http://www.infoworld.com/article/03/09/12/36OPconnection_1.html
An option that's enterprise-worthy.
  Personal Computers- Winner: Apple Power Mac G5 http://www.pcmag.com/article2/0,4149,1383036,00.asp
PCMag names the G5 a winner at the 20th Annual Tech Ex Awards.
  Apple OS X 10.3 review by PC Magazine http://www.pcmag.com/article2/0,4149,1369024,00.asp
Apple has been prowling around with 150 new improvements to emerge in Mac OS X 10.3.
  A Convert With a Crush on His Mac - Computerworld http://www.computerworld.com/softwaretopics/os/story/0,10801,103529,00.html
Douglas Schweitzer celebrates his second (very happy) anniversary as a Macintosh user.
  Linux.com: The new Power Macintosh G5 http://www.linux.com/articles/32882
G5 review from the Linux/Open Source news site. "Apple's new 64-bit Power Macintosh G5 is aptly named: it has power to burn."
  Wired News: The Panther Roars (in Pain) http://www.wired.com/gadgets/mac/multimedia/2003/10/60989
How good is the Panther (10.3) operating system? Leander Kahney at Wired botches an install and still finds it well worth the trouble.
  Scientists: The Latest Mac Converts http://www.ecommercetimes.com/story/32837.html
Photographers? Musicians? No, the latest Mac switchers are rocket scientists.
  Mac desktops are "smarter money", says CIO http://software.silicon.com/os/0,39024651,39167796,00.htm?r=23
Why Macs are a better buy for businesses.
  The Guts of a New Machine http://www.nytimes.com/2003/11/30/magazine/30IPOD.html?ex=1070773200&en=6cc3b984324f9225&ei=5062&partner=GOOGLE
The creation of the iPod, and the mystic of Apple.
  Hands on: New iMacs' form, function a 'fabulous combo' http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9030463&pageNumber=1
Apple's newest iMac hits the sweet spot in marrying form and function, resulting in a computer that's fast, versatile and looks like it just dropped from the pages of Dwell magazine.
  Contra Costa Times: Loyal Mac users get an iLife http://www.contracostatimes.com/mld/cctimes/business/7684723.htm
Apples digital hub strategy grows and focuses on creation, not just collection, of digital content.
  Switching to an Apple can be surprisingly smooth http://www.cleveland.com/search/index.ssf?/base/business/1084095055296262.xml?bttec
Short switcher article, focusing on the iBook and operating system.
  BW Online: Apple Gets The Little Things Right http://yahoo.businessweek.com/magazine/content/03_46/b3858058.htm
"Quick, sleek new Macs, and the best operating system on the market."
  Macsimum News: Apple's products for real people http://www.macsimumnews.com/index.php/archive/6333/
On the usability differences between Microsoft and Apple.
  Single Mac Keeps Company Running http://macdailynews.com/index.php/weblog/comments/2014/
Article describing how the blaster worm virus shut down their company for a day, with the exception of a single employee who persisted in his desire to own an Apple at work.

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