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Lilien and Rangaswamy: Marketing Engineering - http://www.mktgeng.com/
Software tools and books for decision making by Gary L. Lilien and Arvind Rangaswamy. Includes geodemographic, cluster and conjoint analysis, and resource allocation. |
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Optimal IQ - http://www.optimaliq.com/
Reporting, interpretation, and analysis software to help marketers with database integration. |
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Infinata Inc. - http://www.infinata.com/
eCRM solutions including customer analytics and campaign management tools. Software is designed to help companies boost customer retention, loyalty and maximize sales and marketing ROI. |
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Marketing Management Analytics - http://www.mma.com/
Creates customized marketing and sales software systems that allow consumer product companies to optimize their marketing strategies, reduce costs, and maximize their profits. |
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Aprimo Marketing - http://www.aprimo.com/
Software that tracks, manages, and integrates marketing campaigns and activities. |
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Magellan Ingénierie - http://www.magellan-ing.fr/
ChronoMap provides geomarketing analysis software to find the best place for your new sales outlet. ChronoWay calculates optimized routes. |
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Portrait Software - http://www.portraitsoftware.com/
Provides tools for analysing customer data and optimizing interactions. |
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Genalytics Predictive Modeling - http://www.genalytics.com/
Provides automated marketing analytics solutions transforming customer data into marketing information. |
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Predictive Dynamix - http://www.predictivedynamix.com/
Data mining and predictive modeling software across various industries including marketing, geographical information systems (GIS), customer relationship management (CRM), finance, and engineering applications. |
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RMH Associates, Inc. - http://www.rmhassociates.com/
Customer profitability analysis for the banking industry. |