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Why Webstats are Meaningless - http://www.goldmark.org/netrants/webstats/
Outlines an argument claiming that WWW access statistics can be worse than meaningless. This document was originally written in 1995 to explain the statistics at Cranfield University. |
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Extended Log File Format - http://www.w3.org/TR/WD-logfile.html
W3C's description of the Extended Log File Format. Most flexible of the log formats |
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XML.com: What Is Web Analytics - http://www.xml.com/pub/a/2005/10/12/what-is-web-analytics.html
Eric Petersen has put together a guide to web analytics resources, from the books that should be read to the tools to use. Eric is the author of Web Site Measurements Hacks. |
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IAB: Metrics and Methodology - http://www.iab.net/standards/measurement.asp
The IAB Media Measurement Task Force provides the standards the net uses for measurement. |
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LOGML - Log Markup Language - http://www.cs.rpi.edu/~puninj/LOGML/
Designed to describe log reports of web servers. Mining web-data that has been collected from web server logfiles, is not only useful for studying customer choices, but also helps in organizing web pages. The structure of a web site is represented as a web graph using XGMML. |
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Configure Web Logs in Apache - http://www.sitepoint.com/article/1299
Explains improving traffic analysis by configuring Apache logs. |
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Drilling Down - http://www.jimnovo.com/
Content focusing on relationship marketing and customer loyalty through database marketing and interactive metrics. Emphasis on ROI, LTV, RFM and their link together, with a special attention to modeling, CRM, and database marketing techniques. |
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Combining ethnographic and clickstream data to identify user Web browsing strategies - http://informationr.net/ir/11-2/paper249.html
This paper describes a novel approach that combines data from direct observation, user surveys and server logs to analyse users' browsing behaviour. |
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The Mirror Conspiracy or HTTP Logs - http://bachue.com/alejo/httplogs.html
An approach to extracting information from HTTP logs using functional programming is presented, including full source code under the GNU GPL license. |
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Web Site Traffic Analysis Information - http://webdesign.about.com/cs/traffic/
An "about.com" section to help one understand how to analyze web site log data. Lots of ads and popups. |
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Tracking Users: What Marketers Really Want to Know - http://www.webtechniques.com/archives/1999/07/greening/
An overview of web traffic analysis techniques, from log file analysis to real-time feeds from packet sniffing monitors. |
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Website Publisher - Traffic Analysis Primer - http://www.websitepublisher.net/article/traffic_analysis_primer/
Primer on traffic analysis covers types of tracking programs and uses for the information they provide. |
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There's Gold in Them There Log Files! - http://wdvl.com/Internet/Management/
Using your Web server log files to direct your traffic building efforts and measure your success. |
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Web Watchers - Computerworld - http://www.computerworld.com/careertopics/careers/skills/story/0,10801,73527,00.html
A roundup of skills, training and salary information for Web data analysts. |
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Measuring Web Site Traffic - Computerworld - http://www.computerworld.com/managementtopics/ebusiness/story/0,10801,71989,00.html
Describes both do-it-yourself and companies which help analyze site logs. |
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Drilling Down the Customer - http://ecommerce.internet.com/news/insights/trends/article/0,,3551_205891,00.html
By Michele Masterson. Aiming to crack the customer code and translate the browsing and buying habits of online shoppers into e-commerce dollars, many e-tailers are turning to usage-analysis software as an alternative to traffic measurement services, such as Media Metrix or Nielsen//NetRatings. |
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Insights - Trends: Case Study: Half.com - http://ecommerce.internet.com/news/insights/trends/article/0,,10417_1565681,00.html
How half.com handled its search for a Web Analytics solution. |
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Vital Web Stats... And More - http://www.eweek.com/article2/0,3959,493599,00.asp
Review by eWeek Labs of two products that provide high-level analysis and reporting but take very different approaches: WebTrends Reporting Center 5.0 and SiteCatalyst. |
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Web Site Checkup - http://www.eweek.com/article2/0,3959,485276,00.asp
Far from moribund, Web analytics offerings provide a wide variety of analysis, reporting capabilities. eWeek. |
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Web Analysis Tools in Transition - http://www.baselinemag.com/article2/0,3959,463196,00.asp
With big intelligence software vendors moving into their turf, Web analytics companies must evolve or die. |